ارائه الگوی رترومارکتینگ سبز با رویکرد تلفیقیِ مفاهیم زیست‌محیطی و بازاریابی گذشته‌محور: مطالعه موردی صنعت لوازم‌خانگی

Alvarado-Karste, D. and Guzmán, F. (2020), "The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity", Journal of Product & Brand Management,29(7). 971-984. https://doi.org/10.1108/JPBM-06-2019-2419

Arifin, Z., Waksito, A. Z., Firdaus, M. B., & Puspitasari, N. (2023). Preparing Retro Arcade Fighting Game Asset Design. JAIA-Journal of Artificial Intelligence and Applications, 3(2), 08-14. DOI: https://doi.org/10.33372/jaia.v3i2.1062

Braz, A., Tavares, I., Grazina, J., Silva, O., & Marcos, A. (2021, June). Art State of Retro Marketing in the Modern Times. In 2021 16th Iberian Conference on Information Systems and Technologies (CISTI) (pp. 1-7). IEEE. DOI:10.23919/CISTI52073.2021.9476649

Cheng, Y., & Yan, X. (2023). Effects of nostalgic messages on ad persuasiveness: a meta-analysis. International Journal of Advertising, 42(2), 263-287. doi.org/10.1080/02650487.2022.2064593

Cho, H. (2023). Nostalgia in sport and leisure. Current Opinion in Psychology, 101551. https://doi.org/10.1016/j.copsyc.2022.101551

Crespo‐Almendros, E., Prados‐Peña, M. B., Porcu, L., & Alcantara Pilar, J. M. (2023). Building heritage brand equity through social media sales promotion: The role of Power Distance. International Journal of Tourism Research. January 2023. DOI:10.1002/jtr.2569

Dresler, E., & Jackson, V. (2024). Multidimensionality of nostalgic festival experiences: The Art Deco Festival case. Journal of Destination Marketing & Management, 31, 100827. https://doi.org/10.1016/j.jdmm.2023.100827

Ebrahimi, M., & Nasiri, M. (2024). Investigating factors and barriers affecting the development of green behavior among employees in sports organizations in Iran (a meta-analytic study). Journal of Green Development Management Studies, 3 (1). 60-78. Dio: 10.22077/jgdms.2024.7149.1066. (In Persian)

Fani, M., Torabi, M. A., & Ghamkhari, S. M. (2023). Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles. Journal of Business Administration Researches, 14(30), 57-83. https://doi.org/10.22034/jbar.2023.17132.4040

Farkoosh, E (2021). Investigating the impact of storytelling marketing on brand image, perceived quality and purchase intention among customers of the online store Digikala in Tehran, Fourth Annual International Conference on New Developments in Management, Economics and Accounting. (In Persian)

Filieri, R. (2023). Consumer Co-Creation for the Revival of a Retro Brand. SAGE Publications: SAGE Business Cases Originals. DOI:10.4135/9781529617269

Gupta, S., Gallear, D., Rudd, J., & Foroudi, P. (2020). The impact of brand value on brand competitiveness. Journal of Business Research, 112, 210-222. https://doi.org/10.1016/j.jbusres.2020.02.033

Hosseini, M. & Faizi, Y. (2024). The impact of environmentally friendly marketing on the performance of energy startups. Green Development Management Studies. Accepted Manuscript Available Online from 27 November 2024 . Dio: 10.22077/jgdms.2024.7604.1132. (In Persian)

Hosseini, M., (2024), Explaining the greening of industrial marketing mix from the perspective of behavioral theories (case study of Tehran Oil Company), Green Development Management Studies, 2 (2). 169-185. Dio: 10.22077/JGDMS.2024.7117.1061 (In Persian)

Huang, H., Yang, B., Liu, S. Q., & Wu, L. L. (2024). When and why nostalgic ads work (and do not work): A social influence perspective. International Journal of Hospitality Management, 117, 103642. https://doi.org/10.1016/j.ijhm.2023.103642

Khan, N. A., Hassan, S., Pravdina, N., & Akhtar, M. (2023). Drivers of sustainability: technological and relational factors influencing young consumers’ green buying intentions and green actual consumption behavior. Young Consumers, 24(6), 686-703. https://doi.org/10.1108/YC-09-2022-1610

Kumar, V., & Kaushal, V. (2024). Role of brand heritage and nostalgia in developing perceived brand authenticity. Global Knowledge, Memory and Communication. https://doi.org/10.1108/GKMC-08-2023-0289

Lopes, J. M., Gomes, S., & Trancoso, T. (2024). Navigating the green maze: insights for businesses on consumer decision-making and the mediating role of their environmental concerns. Sustainability Accounting, Management and Policy Journal. 15(4). 861-883. https://doi.org/10.1108/SAMPJ-07-2023-0492

Lopes, R. C. (2022). Personal Branding and Social Customer Relationship Management in Science, Nurturing Research? In Essential Writing, Communication and Narrative Skills for Medical Scientists Before and After the COVID Era (pp. 37-44). Springer, Cham. DOI:10.1007/978-3-030-84954-2_3

Mahban. A., Hamdi, K., & Ghafari Ashtiani, P. (2024). Providing a green marketing model in order to increase sales of pharmaceutical products. Green Development Management Studies. Accepted Manuscript Available Online from 22 July 2024. Dio: 10.22077/jgdms.2024.7391.1098. (In Persian)

Malhotra, G., & Srivastava, H. (2024). Green purchase intention in omnichannel retailing: role of environmental knowledge and price sensitivity. Journal of Strategic Marketing, 32(4), 467-490. DOI:10.1080/0965254X.2023.2241464

 Mohammadsalehi, F., Rousta, A., Ahmadi, M., (2022). Evaluating the Effects of Altruistic Value, Environmental Awareness, and Social Media on Green Purchasing Behavior with the Mediating Role of Normative Goal and Environmental Concern, Journal of Enviromental Science and Technology. 25(3). 103- 122. SPRING 2022. Dio: 10.30495/jest.2023.69983.5767 (In Persian)

Oh, M., & Kim, H. (2022). The Effects of Fashion Brands' Retro Marketing Types on Retro Characteristics Perception and Nostalgia Emotions. Journal of Fashion Business, 26(1), 140-157. https://doi.org/10.12940/Jfb-2022.26.1.140

Pirjamadi, S., Mahmoudi, A., Hemati Afif, A., & Dezhahang, M. (2022). Modeling Brand Heritage and Nostalgic Experience on the Love and Brand Preference Sport Products. Strategic Management Studies. 13(52). 172-159.Dio: 10.22034/smsj.2022.163803 (In Persian).

Qureshi, M. A., Khaskheli, A., Qureshi, J. A., Raza, S. A., & Khan, K. A. (2023). Factors influencing green purchase behavior among millennials: the moderating role of religious values. Journal of Islamic Marketing, 14(6), 1417-1437. https://doi.org/10.1108/JIMA-06-2020-0174

Rodriguez, M. (2023). Brand storytelling: Put customers at the heart of your brand story. Kogan Page Publishers. Amazon.com: Brand Storytelling: Put Customers at the Heart of Your Brand Story: 9781398610088: Rodriguez, Miri: Books

Saeida Ardakani, S., Konjkau-Manfard, A. R., & Zarrabkhaneh, F. (2021). The effect of brand signature on brand reputation and performance with emphasis on the role of brand equity. Tourism and Development, 10(3), 69-80 dio: 10.22034/jtd.2020.232806.2043. (In Persian)

Santini, F. D. O., Lim, W. M., Ladeira, W. J., Costa Pinto, D., Herter, M. M., & Rasul, T. (2023). A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics. Psychology & Marketing, 40(10), 1899-1912. https://doi.org/10.1002/mar.21872

Sardar Shahraki, A., Esnaashari, H., & Abbasian, M., (2024). Evaluation of green environmental practices on the performance of businesses with regard to the economic crisis of small and medium agricultural businesses in Kerman province. Green Development Management Studies. Accepted Manuscript Available Online from 20 October 2024. Dio: 10.22077/jgdms.2024.7835.1158 (In Persian)

Seidu, R. K., Sun, L., & Jiang, S. (2023). A systematic review on retro-reflective clothing for night-time visibility and safety. The Journal of The Textile Institute, 1-13. https://doi.org/10.1080/00405000.2023.2212194

Selasih, D., Yunita, M., Hendayani, N., Kusumadewi, A. N., & Setiyadi, D. (2025). Determinants of Green Product Purchase Intentions: A Systematic Review and Synthesis of Literature from 2013-2022. System and Management Sciences, 15(4), 86-110.

Song, H., & Kim, J. H. (2022). Developing a brand heritage model for time-honoured brands: extending signalling theory. Current Issues in Tourism, 25(10), 1570-1587. https://doi.org/10.1080/13683500.2021.1926441

Soroushnia, H; Haghighat Monfared, J; Salari, A (2024), Green Management and Sustainable Performance of Industrial Small and Medium Enterprises: The Mediating Role of Green Innovation, Green Development Management Studies, 3(1). Dio: 10.22077/JGDMS.2024.6954.1046. (In Persian)

Su, L., Ye, C., & Huang, Y. (2024). Does destination nostalgic advertising enhance tourists’ intentions to visit? The moderating role of destination type. Tourism Management, 100, 104810. https://doi.org/10.1016/j.tourman.2023.104810

Suna, B., & Alvarez, M. D. (2021). The role of gastronomy in shaping the destination’s brand identity: an empirical analysis based on stakeholders’ opinions. Journal of Hospitality Marketing & Management, 30(6), 738-758. https://doi.org/10.1080/19368623.2021.1877587

Vania, C., & Ruslim, T. S. (2023). The effect of environmental concern, attitude, green brand knowledge, green perceived value on green purchase behavior with green purchase intention as a mediating variable on green beauty products. Jurnal Ilmiah Manajemen Dan Bisnis, 9(3), 325. DOI:10.22441/jimb.v9i3.18126

Wang, J. F. (2023). Nostalgia in tourism. Current Opinion in Psychology, 49, 101552. https://doi.org/10.1016/j.copsyc.2022.101552.

Yücel, N., Yücel, A., Gür, Y. E., & Gündüz, K. (2020). Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, (55), 77-90. (pdf) examining retro marketing ads from the perspective of neuromarketing: the example of nestle brand