ارائه مدل تبلیغات پایدار با رویکرد فراترکیب

Abdelrazek, N. A., & El-Bassiouny, N. (2023). Online brand advocacy for sustainable brands: a study in an emerging market. Management & Sustainability: An Arab Review, 2(1), 67-86. https://doi.org/10.1108/MSAR-06-2022-0029

Aggarwal, V., Yadav, P. D., Singh, V. K., & Dash, S. (2021). Sustainable behaviour and social media: a study of centennials attitudes towards sustainable advertising. World Review of Entrepreneurship, Management and Sustainable Development, 17(6), 777-794. https://doi.org/10.1504/WREMSD.2021.118653

Ballestar, M. T., Cuerdo-Mir, M., & Freire-Rubio, M. T. (2020). The concept of sustainability on social media: A social listening approach. Sustainability, 12(5), 2122. https://doi.org/10.3390/su12052122

Beličková, P., & Kusá, A. (2023, September). Using neuromarketing to create more effective messages in sustainability advertising campaigns. In European conference on innovation and entrepreneurship, 18(1), 493-500. https://doi.org/10.34190/ecie.18.1.1673

Bhattacharyya, J. (2023). The structure of sustainability marketing research: a bibliometric review and directions for future research. Asia-Pacific Journal of Business Administration, 15(2), 245-286. https://doi.org/10.1108/APJBA-06-2021-0239

Carfora, V., & Catellani, P. (2022). Advertising Innovative Sustainable Fashion: Informational, Transformational, or Sustainability Appeal. Sustainability, 14(23), 16148. https://doi.org/10.3390/su142316148

Catlin, J. R., Luchs, M. G., & Phipps, M. (2017). Consumer perceptions of the social vs. environmental dimensions of sustainability. Journal of Consumer Policy, 40, 245-277. https://doi.org/10.1007/s10603-017-9356-x

Chakraborty, S., & Sadachar, A. (2022). “Why Should I Buy Sustainable Apparel? ” Impact of User-Centric Advertisements on Consumers’ Affective Responses and Sustainable Apparel Purchase Intentions. Sustainability, 14(18), 11560. https://doi.org/10.3390/su141811560

Chou, S. F., Horng, J. S., Liu, C. H., Yu, T. Y., & Kuo, Y. T. (2022). Identifying the critical factors for sustainable marketing in the catering: The influence of big data applications, marketing innovation, and technology acceptance model factors. Journal of Hospitality and Tourism Management, 51, 11-21. https://doi.org/10.1016/j.jhtm.2022.02.010

Cummins, S., Reilly, T. M., Carlson, L., Grove, S. J., & Dorsch, M. J. (2014). Investigating the portrayal and influence of sustainability claims in an environmental advertising context. Journal of Macromarketing, 34(3), 332-348. https://doi.org/10.1177/0276146713518944

Ediriweera, C., Fernando, M. T., & Pramudika, H. (2024). AI-Driven Sustainable Video Marketing Strategies: Harnessing Deep Learning Algorithms to Sustainable Advertising Campaigns with Special Reference to the Education Industry. Asian Journal of Marketing Management, 3(01). https://doi.org/10.31357/ajmm.v3i01.7304

Eyada, B. (2024). The Role of Advertising in Shaping Consumer Perceptions of Sustainable Brands. Journal of Ecohumanism, 3(3), 930-943. https://doi.org/10.62754/joe.v3i3.3431

Finfgeld‐Connett, D. (2010). Generalizability and transferability of meta‐synthesis research findings. Journal of advanced nursing, 66(2), 246-254. https://doi.org/10.1111/j.1365-2648.2009.05250.x

 Gambier, L. (2024). From green advertising to sustainable behavior: a systematic literature review through the lens of value-belief-norm framework. International journal of advertising, 43(1), 53-96. https://doi.org/10.1080/02650487.2023.2199668

Gleim, M. R., McCullough, H., Sreen, N., & Pant, L. G. (2023). Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies. Journal of Retailing and Consumer Services, 70, 103124. https://doi.org/10.1016/j.jretconser.2022.103124

Guedes, B., Paillard-Bardey, A. C., & Schat, A. (2020). Improving sustainable fashion marketing and advertising: A reflection on framing message and target audience. International Journal of Market Research, 62(2), 124-126. https://doi.org/10.1177/1470785318801152

Jamini, D., Dehghani, A., & Mohammadi, A. (2024). Rural Tourism Marketing and Identification of Key Factors Affecting It with A Sustainable Development Approach (Case Study: Palangan Village in Kamyaran County). Green Development Management Studies, 3(2), 135-152. https://doi.org/10.22077/jgdms.2024.7429.1106 (In Persian)

Jiang, W., Ko, E., & Chae, H. (2019). The effect of sustainable fashion brand's advertising color and expression on consumers' emotions and perceptions-focus on Instagram. Fashion & Textile Research Journal, 21(4), 432-451. https://doi.org/10.5805/SFTI.2019.21.4.432

Kim, C., Jeon, H. G., & Lee, K. C. (2020). Discovering the role of emotional and rational appeals and hidden heterogeneity of consumers in advertising copies for sustainable marketing. Sustainability, 12(12), 5189. https://doi.org/10.3390/su12125189

Kowalska, M. (2020). SME managers’ perceptions of sustainable marketing mix in different socioeconomic conditions—a comparative analysis of Sri Lanka and Poland. Sustainability, 12(24), 10659. https://doi.org/10.3390/su122410659

Kratschmann, M., & Dütschke, E. (2021). Selling the sun: A critical review of the sustainability of solar energy marketing and advertising in Germany. Energy Research & Social Science, 73, 101919. https://doi.org/10.1016/j.erss.2021.101919

Lee, Y., & Lin, C. A. (2022). The effects of a sustainable vs conventional apparel advertisement on consumer perception of CSR image and attitude toward the brand. Corporate Communications: An International Journal, 27(2), 388-403. https://doi.org/10.1108/CCIJ-05-2021-0051

Liu, Y. L., Yuen, T. W., & Jiang, H. L. (2019). An experimental study of consumption orientations, environmental sustainability advertising and home-sharing adoption intentions. International Journal of Contemporary Hospitality Management, 31(12), 4605-4627. https://doi.org/10.1108/IJCHM-12-2018-0968

Lopes, P. R., Rosário, A. T., & Rosário, F. S. (2024). Sustainable Brand Advertising—The Green Advertising for Generation Z, a Qualitative LRSB Analyze. Platforms, 2(2), 84-100. https://doi.org/10.3390/platforms2020006

Manurung, K. L. (2023). The Impact of Sustainability Advertising on the Purchase Intention of Indonesian Consumers. Asian Journal of Research in Business and Management, 5(3), 183-195. https://doi.org/10.1007/s10806-005-5485-3

Milfeld, T., & Pittman, M. (2024). Altercast framing with assertive sustainability messages: How dominant brands can motivate non-green consumers. International Journal of Advertising, 43(1), 173-201. https://doi.org/10.1080/02650487.2023.2219150

Ndlovu, S., & Ellis, D. (2022). The nature and extent of environmental sustainability advertising in magazines in a developing market. International Journal of Innovation and Sustainable Development, 16(3-4), 372-399. https://doi.org/10.1504/IJISD.2022.123889

Nezhadbarnji, M., & Bashirkhodaparasti, R. (2022). Analyzing the role of skepticism green advertising and usefulness of information on intention to purchase green products with the moderating role of independent and dependent self-interpretation among users who visit organic ads on Instagram. Management Research in Iran, 26(3), 95-116. https://dorl.net/dor/20.1001.1.2322200.1401.26.3.5.6 (In Persian)

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Padidar, Sh., haghighi, M., & Hassan Gholipour Yasory, T. (2022). Effective Factors On Sustainable Marketing - Case Study: Detergent Industry. Management Research in Iran, 26(1), 227-244. https://dorl.net/dor/20.1001.1.2322200.1401.26.1.9.6 (In Persian)

Peterson, M., Minton, E. A., Liu, R. L., & Bartholomew, D. E. (2021). Sustainable marketing and consumer support for sustainable businsses. Sustainable Production and Consumption, 27, 157-168. https://doi.org/10.1016/j.spc.2020.10.018

Rathee, S. (2024). Introduction to the special issue on the role of sustainability in advertising. International Journal of Advertising, 43(1), 1-6. https://doi.org/10.1080/02650487.2023.2290857

Rathee, S., & Milfeld, T. (2023). Sustainability advertising: literature review and framework for future research. International Journal of Advertising, 1-29. https://doi.org/10.1080/02650487.2023.2175300

Reif, C. E. (2017). Informational advertising in the context of sustainable fashion: the influence of information usage in advertising on consumers’ perceptions and willingness to purchase (Doctoral dissertation). http://hdl.handle.net/10400.14/22724

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Sabaghi, S., Rousta, A., & Asayesh, F. (2024). Social branding model in line with sustainable development (case study: Domdaran dairy company). Green Development Management Studies, 3(2), 153-170. https://doi.org/10.22077/jgdms.2024.7433.1107 (In Persian)

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Sander, F., Föhl, U., Walter, N., & Demmer, V. (2021). Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude. Journal of Brand Management, 28, 429-445. https://doi.org/10.1057/s41262-021-00236-8

Septianto, F., Seo, Y., & Zhao, F. (2022). The effects of competence and warmth appeals on luxury and sustainable brand advertising: the moderating role of construal level. Journal of Advertising, 51(3), 369-384.

Son, M. Y. (2016). A study on the assessment of the index for sustainable development of on-line fashion advertising. Journal of Fashion Business, 20(1), 53-68. https://doi.org/10.12940/jfb.2016.20.1.53

Taylor, C. R., & Carlson, L. (2021). The future of advertising research: New directions and research needs. Journal of Marketing Theory and Practice, 29(1), 51-62. https://doi.org/10.1080/10696679.2020.1860681

Weinmayer, K., Garaus, M., & Wagner, U. (2024). The impact of corporate sustainability performance on advertising efficiency. Or Spectrum, 46(1), 175-209. https://doi.org/10.1007 / s00291-023-00717-z

Whang, H., Ko, E., Zhang, T., & Mattila, P. (2015). Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: A comparison study of Korea, China, and Russia. International Journal of Advertising, 34(5), 789-811. https://doi.org/10.1080/02650487.2015.1057381

Xu, W., Jin, X., & Fu, R. (2021). The influence of scarcity and popularity appeals on sustainable products. Sustainable Production and Consumption, 27, 1340-1348. https://doi.org/10.1016/j.spc.2021.03.014

Yaputra, H., Risqiani, R., Lukito, N., & Sukarno, K. P. (2023). Pengaruh Green Marketing, Sustainable Advertising, Eco Packaging/Labeling Terhadap Green Purchasing Behavior (Studi Pada Kendaraan Listrik). Journal of Indonesia Marketing Association (IMA), 2(1), 71-90. https://journal-ima.org/index.php/IMA/article/view/25

Zhang, X., Ding, X., Ma, L., & Wang, G. (2018). Identifying factors preventing sustainable brand loyalty among consumers: A mixed methods approach. Sustainability, 10(12), 4685. https://doi.org/10.3390/su10124685

Zhou, T., Kabir, S. F., Cao, L., & Fini, E. H. (2021). Effects of ultraviolet exposure on physicochemical and mechanical properties of bio-modified rubberized bitumen: Sustainability promotion and resource conservation. Resources, Conservation and Recycling, 171, 105626. https://doi.org/10.1016/j.resconrec.2021.105626

Zimmer, L. (2006). Qualitative meta‐synthesis: a question of dialoguing with texts. Journal of advanced nursing, 53(3), 311-318. https://doi.org/10.1111/j.1365-2648.2006.03721.x