الگوی برندسازی اجتماعی در راستای توسعه پایدار (مورد مطالعه: شرکت لبنی دامداران)

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Ameyibor, L. E. K., Anabila, P., & Saini, Y. K. (2021). Brand positioning and business performance of alcoholic beverage firms in an emerging market context: the mediation effect of brand equity. International Journal of Wine Business Research. https://doi.org/10.1108/IJWBR-11-2020-0056

Begdali, Amir, Abdulvand, Mohammad Ali, Heydarzadeh Hanzaei, Cambyz, and Khoon Siavash, Mohsen. (2021). Branding model based on corporate social responsibility in Iran's banking industry based on the Structural Equation Model (SEM) approach and focusing on brand social identity. Iranian Management Sciences, 16(61), 85-115. https://doi.org/10.22054/qjma.2023.72015.2438 [In Persian]

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Deliwe, A. (2022). Creating consumer awareness of green products through the 6Ps of societal marketing (No. jmmr308). Global Academy of Training and Research (GATR) Enterprise. DOI:10.35609/jmmr.2022.7.4(3)

DesJardine, M. R., Zhang, M., & Shi, W. (2023). How shareholders impact stakeholder interests: A review and map for future research. Journal of Management, 49(1), 400-429. DOI: 10.1177/01492063221126707

Dhaka, S., Dawar, S., & Panwar, S (2022). Corporate Societal Marketing: Thinking beyond the Market. Management, Information Technology & Social Science, 173.

Dumont, G. & Ots, M. (2020). Social dynamics and stakeholder relationships in personal branding, France. Journal of Business Research, 106, 118-128. https://doi.org/10.1016/j.jbusres.2019.09.013

Fatma, M., & Khan, I. (2023). CSR influence on brand loyalty in banking: The role of brand credibility and brand identification. Sustainability, 15(1), 802. DOI:10.3390/su15010802

Ferreira, J., & Coelho, A. (2020). Dynamic capabilities, innovation and branding capabilities and their impact on competitive advantage and SME's performance in Portugal: the moderating effects of entrepreneurial orientation. International Journal of Innovation Science, 12(3), 255-286. https://doi.org/10.1108/IJIS-10-2018-0108

Gilal, F. G., Gilal, N. G., Martinez, L. F., & Gilal, R. G. (2023). Do all brand CSR initiatives make consumers happy? The role of CSR-brand (mis) fit and sense of relatedness. Journal of Product & Brand Management, 32(6), 942-957. https://doi.org/10.1108/JPBM-01-2022-3849

Gürhan-Canli, Z., & Fries, A. (2023). Branding and corporate social responsibility (CSR). Brands and Brand Management, 91-110.

He, H., & Harris, L. (2020). The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy. Journal of business research, 116, 176-182. DOI:10.1016/j.jbusres.2020.05.030

Herzog, M., Lepa, S., Egermann, H., Schoenrock, A., & Steffens, J. (2020). Towards a common terminology for music branding campaigns. Journal of Marketing Management, 36(1-2), 176-209. https://doi.org/10.1080/0267257X.2020.1713856

Iskanderpur, B; Mousavi, S. M; Rasouli, R; & Saebnia, S. (2023), factors affecting the formation of brand culture, Brand Management, Volume 10, Number 2 (34), 177-208. 10.22051/BMR.2023.41739.2392. [In Persian]

Karimzadeh, N; Ismailpour, M; & Bahrainizad, M. (2020). The effect of corporate social responsibility on customer satisfaction with the components of brand awareness, reputation and trust. Business Management Studies, 13(25), 235-260. 10.22034/JBAR.2021.1590 [In Persian]

Kaur, P., Malhotra, K., & Sharma, S. K. (2020). Moderation-mediation framework connecting internal branding, affective commitment, employee engagement and job satisfaction: an empirical study of BPO employees in Indian context. Asia-Pacific Journal of Business Administration. Vol. 12 No. 3/4, pp. 327-348. https://doi.org/10.1108/APJBA-10-2019-0217

Manohar, S., Kumar, R., Saha, R., & Mittal, A. (2023). Examining the effect of emotional branding in building brand equity of social marketing campaigns: a case on Swachh Bharat, India. Society and Business Review, 18(2), 197-218. https://doi.org/10.1108/SBR-09-2021-0159

Matala, A. (2022). Reviewing the Performance Of Local Governments In Managing Corporate Social Responsibility Program. AKADEMIK: Jurnal Mahasiswa Humanis, 2(2), 55-63. DOI:10.37481/jmh.v2i2.469

Matwiejczyk, A., Glińska, E., & Barkun, Y. (2020). Marketing and branding-oriented goals for the development of Functional Urban Areas: evidence from Poland. Engineering Management in Production and Services, 12(3). 57-73. DOI: https://doi.org/10.2478/emj-2020-0019

Modaberi, F; Bahramzadeh, M. R; &. Behpour, E. (2022). The role of corporate social responsibility in the relationship between brand reputation and brand equity. Essays in Management, 1(1), 40-55. 10.22034/JSM.2023.386073.1003 [In Persian]

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Nascimento, J., & Loureiro, S. M. C. (2024). Mapping the sustainability branding field: emerging trends and future directions. Journal of Product & Brand Management, 33(2), 234-257. https://doi.org/10.1108/JPBM-02-2023-4349

Parris, D. L., & Guzman, F. (2023). Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward. Journal of Product & Brand Management, 32(2), 191-234. https://doi.org/10.1108/JPBM-06-2021-3528

Pordasht, L; Heydari, A; & Khairi, B. (2022). Presenting a social marketing model based on social responsibility: an interdisciplinary view of marketing-sociology with an emphasis on the elderly community. Iranian Political Sociology, 27(1), 623-640. [In Persian]

Rojas-Méndez, J. I., & Khoshnevis, M. (2023). Conceptualizing nation branding: the systematic literature review. Journal of Product & Brand Management, 32(1), 107-123. https://doi.org/10.1108/JPBM-04-2021-3444

Sanz-Marcos, P. (2020). Surfers’ consumer behaviour from a tribal branding perspective. Journal of Marketing Theory and Practice, 28(4), 472-483. https://doi.org/10.1080/10696679.2020.1787179

Shafiq, M. A., Iqbal, S., Kumar, N., & Khan, F. A. (2023). Corporate social responsibility and brand loyalty in pun jab's banking sector: exploring the mediating role of corporate branding. Pakistan Journal of Humanities and Social Sciences, 11(2), 853-863. https://doi.org/10.1002/csr.2143

Shiri, N., & Jafari‐Sadeghi, V. (2023). Corporate social responsibility and green behaviour: Towards sustainable food‐business development. Corporate Social Responsibility and Environmental Management, 30(2), 605-620. https://doi.org/10.1002/csr.2377

Vo, T. Q., & Nguyen-Anh, T. (2024). Corporate social marketing and brand equity–a case of dairy products in Vietnam. Cogent Business & Management, 11(1), 2321795. https://doi.org/10.1080/23311975.2024.2321795