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Azizi, Shahriar, Shafizadeh, Hajar. (1404). Analysis of Factors Impacting Sustainable Fashion Consumption based on Means-End Chain Theory (Case Study: Tane Dorost Brand, Iran). , 4(ویژه نامه), -. doi: 10.22077/jgdms.2025.8714.1278
Shahriar Azizi; Hajar Shafizadeh. "Analysis of Factors Impacting Sustainable Fashion Consumption based on Means-End Chain Theory (Case Study: Tane Dorost Brand, Iran)". , 4, ویژه نامه, 1404, -. doi: 10.22077/jgdms.2025.8714.1278
Azizi, Shahriar, Shafizadeh, Hajar. (1404). 'Analysis of Factors Impacting Sustainable Fashion Consumption based on Means-End Chain Theory (Case Study: Tane Dorost Brand, Iran)', , 4(ویژه نامه), pp. -. doi: 10.22077/jgdms.2025.8714.1278
Azizi, Shahriar, Shafizadeh, Hajar. Analysis of Factors Impacting Sustainable Fashion Consumption based on Means-End Chain Theory (Case Study: Tane Dorost Brand, Iran). , 1404; 4(ویژه نامه): -. doi: 10.22077/jgdms.2025.8714.1278

Analysis of Factors Impacting Sustainable Fashion Consumption based on Means-End Chain Theory (Case Study: Tane Dorost Brand, Iran)

مطالعات مدیریت توسعه سبز
دوره 4، ویژه نامه، تیر 1404
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.22077/jgdms.2025.8714.1278
نویسندگان
Shahriar Azizi* 1؛ Hajar Shafizadeh2
1Associate Prof, Department of Business Administration, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran
2Master of Business Administration, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran
چکیده
It is essential to study values and motivations impacting sustainable fashion consumption to understand consumer behavior and promote eco-friendly practices across the fashion industry. This literature has been of great interest due to increasing concerns about climate change, reduced resources, and waste management in recent years. This study investigates the outcomes of consumers’ expected consumption and personal values that direct the preferences associated with sustainable fashion products. The analysis of the data using a laddering technique (23 sustainable fashion consumers) revealed five dominant perceptual patterns. A hierarchical value map was developed by measuring both direct and indirect correlations between elements. The respondents found “natural materials” and “quality” to be key attributes. Variables “feeling good,” “social recognition,” and “comfortable life” were identified as core values in the responses. This study contributes to the sustainable fashion literature and helps researchers obtain deeper insights into the association of particular product attributes with emotional and symbolic aspects and, finally, their association with the personal values of consumers.
کلیدواژه‌ها
Sustainable fashion؛ Means-end chain theory؛ Sustainable Consumption؛ Personal values
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