بررسی تأثیر تصویر برند سبز بر شهرت اخلاقی بانک با میانجیگری اعتماد سبز و رضایت سبز (مورد مطالعه بانک ملی)

Al Amin, M., Ahad Mia, M. A., Bala, T., Iqbal, M. M., & Alam, M. S. (2023). Green finance continuance behavior: the role of satisfaction, social supports, environmental consciousness, green bank marketing initiatives and psychological reactance. Management of Environmental Quality: An International Journal, 34(5), 1269-1294. https://doi.org/10.1108/MEQ-09-2022-0257

Amousi, N., & Zakipour, M. (2021). The effect of brand mental association on brand equity with the mediating role of trust and green satisfaction (Case study: Customers of Agricultural Bank in Qazvin Province). Quarterly Journal of Development and Transformation Management, 13(44), 83-91. https://sanad.iau.ir/Journal/jdem/Article/949087 (In Persian)

Arabshahi, M. & Makhareghi, L. (2022). The Effect of the Quality of Green Banking Services on Customer Loyalty with the Mediating Variables of Satisfaction, Perceived Value, and Trust. Green Development Management Studies, 1(1), 47-62. doi: 10.22077/jgmd.2022.5647.1006(In Persian)

Aslam, W., & Jawaid, S. T. (2023). Let’s go green: achieving consumer-related performance outcomes in banks. International Journal of Ethics and Systems, 40(3), 456-476. https://doi.org/10.1108/IJOES-01-2023-0019

Azimi, M. & Hoshyar, V. (2025). Path analysis of green trust model and green repurchase intention among users of green products in Mashhad city. Green Development Management Studies, (), -. doi: 10.22077/jgdms.2025.8201.1197(In Persian)

Berezan, O., Raab, C., Yoo, M., & Love, C. (2013). Sustainable hotel practices and nationality: The impact on guest satisfaction and guest intention to return. International Journal of Hospitality Management, 34, 227-233. https://doi.org/10.1016/j.ijhm.2013.03.010

Butt, I., Ul-Haq, S., Shareef, M. A., Chowdhury, A. H., & Ahmed, J. U. (2022). Ethical reputation and retail bank selection: a sequential exploratory mixed-methods study in an emerging economy. International Journal of Bank Marketing, 40(7), 1526-1554. https://doi.org/10.1108/IJBM-03-2021-0104

Charfeddine, L., Hussain, B., & Kahia, M. (2024). Analysis of the impact of information and communication technology, digitalization, renewable energy and financial development on environmental sustainability. Renewable and Sustainable Energy Reviews, 201, 114609. https://doi.org/10.1016/j.rser.2024.114609

Chen, Y. S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business ethics, 93, 307-319. https://doi.org/10.1007/S10551-009-0223-9

Chen, Y. S., Huang, A. F., Wang, T. Y., & Chen, Y. R. (2020). Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty. Total Quality Management & Business Excellence, 31(1-2), 194-209. https://doi.org/10.1080/14783363.2018.1426450

Crossley, R. M., Elmagrhi, M. H., & Ntim, C. G. (2021). Sustainability and legitimacy theory: The case of sustainable social and environmental practices of small and medium‐sized enterprises. Business Strategy and the Environment, 30(8), 3740-3762. https://doi.org/10.1002/bse.2837

Damberg, S., Liu, Y., & Ringle, C. M. (2024). Does culture matter? Corporate reputation and sustainable satisfaction in the Chinese and German banking sector. Journal of marketing analytics, 12(1), 6-24. https://doi.org/10.1057/s41270-023-00259-x

Erdem, T., & Swait, J. (2004). Brand credibility, brand consideration, and choice. Journal of consumer research, 31(1), 191-198. https://doi.org/10.1086/383434

Fernandes, A. A. R. (2018). The mediation effect of customer satisfaction in the relationship between service quality, service orientation, and marketing mix strategy to customer loyalty. Journal of Management Development, 37(1), 76-87. https://doi.org/10.1108/JMD-12-2016-0315

Ghaffar, A., Zaheer Zaidi, S. S., & Islam, T. (2023). An investigation of sustainable consumption behavior: the influence of environmental concern and trust in sustainable producers on consumer xenocentrism. Management of Environmental Quality: An International Journal, 34(3), 771-793. https://doi.org/10.1108/MEQ-05-2022-0153

Ghayour, S.M., Rajooei, M., Valizadeh Moghadam, T., & Raeesolsadati, S.F. (2019). The relationship between corporate social responsibility, ethical reputation, and brand equity; analyzing the mediating role of trust. Ethics in Science and Technology, 14(2), 121-128. https://ethicsjournal.ir/article-1-1456-fa.html (In Persian)

Gidage, M., & Bhide, S. (2024). Corporate reputation as the nexus: linking moral and social responsibility, green practices, and organizational performance. Corporate Reputation Review, 1-23. https://doi.org/10.1057/s41299-024-00209-y

González-Viralta, D., Veas-González, I., Egaña-Bruna, F., Vidal-Silva, C., Delgado-Bello, C., & Pezoa-Fuentes, C. (2023). Positive effects of green practices on the consumers' satisfaction, loyalty, word-of-mouth, and willingness to pay. Heliyon, 9(10). https://www.cell.com/heliyon/fulltext/S2405-8440(23)07561-8

Islam, S., Zahin, M., & Rahim, S. B. (2024). Investigating how consumer-perceived value and store image influence brand loyalty in emerging markets. South Asian Journal of Business Studies, 13(4), 505-526. https://doi.org/10.1108/SAJBS-04-2023-0097

Jannah, N., Bahri, M. I., Kismawadi, E. R., & Handriana, T. (2024). The Effect of Green Brand Image and Green Satisfaction on Green Brand Equity Mediated Green Trust Outpatient's. Quality-Access to Success, 25(198). https://doi.org/10.47750/QAS/25.198.40

Khan, I. U., Hameed, Z., Khan, S. U., & Khan, M. A. (2024). Green banking practices, bank reputation, and environmental awareness: evidence from Islamic banks in a developing economy. Environment, Development and Sustainability, 26(6), 16073-16093. https://doi.org/10.1007/s10668-023-03288-9

Khan, M. S., ul Hassan, N., & Aslam, R. A. (2023). Green Brand Image and Green Brand Equity: Testing Mediating Role of Green Customer Satisfaction for Banks in Pakistan. Pakistan Journal of Humanities and Social Sciences, 11(2), 2624-2637. https://doi.org/10.52131/pjhss.2023.1102.0561

Kim, R. B., & Chao, Y. (2019). Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers. Journal of International Studies, 12(3). https://www.ceeol.com/search/article-detail?id=982363

Lian, Y., Gao, J., & Ye, T. (2022). How does green credit affect the financial performance of commercial banks? ——evidence from China. Journal of Cleaner Production, 344, 131069. https://doi.org/10.1016/j.jclepro.2022.131069

Lin, J., Huang, Y., & Li, M. (2024). Consumer perceived green brand innovativeness and green word-of-mouth intention: The moderating role of green knowledge. Total Quality Management & Business Excellence, 35(7-8), 814-834. https://doi.org/10.1080/14783363.2024.2345895

Lopes, J. M., Pinho, M., & Gomes, S. (2024). From green hype to green habits: Understanding the factors that influence young consumers' green purchasing decisions. Business Strategy and the Environment, 33(3), 2432-2444. https://doi.org/10.1002/bse.3602

MacInnis, D. J., & Folkes, V. S. (2017). Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me. Journal of Consumer Psychology, 27(3), 355-374. https://doi.org/10.1016/j.jcps.2016.12.003

Maduku, D. K. (2024). How environmental concerns influence consumers’ anticipated emotions towards sustainable consumption: The moderating role of regulatory focus. Journal of Retailing and Consumer Services, 76, 103593. https://doi.org/10.1016/j.jretconser.2023.103593

Martínez, P. (2015). Customer loyalty: Exploring its antecedents from a green marketing perspective. International Journal of Contemporary Hospitality Management, 27(5), 896-917. https://doi.org/10.1108/IJCHM-03-2014-0115

Masukujjaman, M., Siwar, C., Mahmud, M. R., & Alam, S. S. (2016). Bankers’ perception of Green Banking: Learning from the experience of Islamic banks in Bangladesh. Geografia, 12(2). https://journalarticle.ukm.my/9820/1/13x.geografia-si-feb16-shahalam-edam_(1).pdf

Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of marketing, 58(3), 20-38. https://doi.org/10.1177/002224299405800302

Muchenje, C., Mtengwa, E., & Kabote, F. (2023). Building a Strong Brand: Future Strategies and Insights. In Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future (pp. 238-257). IGI Global. https://www.igi-global.com/chapter/building-a-strong-brand/330801

Opoku, R. A., Adomako, S., & Tran, M. D. (2023). Improving brand performance through environmental reputation: The roles of ethical behaviorand brand satisfaction. Industrial Marketing Management, 108, 165-177. https://doi.org/10.1016/j.indmarman.2022.11.011

Perez, A., & Rodríguez del Bosque, I. (2017). Personal traits and customer responses to CSR perceptions in the banking sector. International Journal of Bank Marketing, 35(1), 128-146. https://doi.org/10.1108/IJBM-02-2016-0023

Rahman, M. H., Rahman, J., Tanchangya, T., & Esquivias, M. A. (2023). Green banking initiatives and sustainability: A comparative analysis between Bangladesh and India. Research in Globalization, 7, 100184. https://doi.org/10.1016/j.resglo.2023.100184

Rashidinia, M. (2019). Examining the relationship between organizational green image, green customer satisfaction, and word-of-mouth intention (Case study: Customers of Emersun home appliances in Ahvaz). 3rd International Conference on Innovation and Research in Educational Sciences, Management, and Psychology, Tehran. https://civilica.com/doc/919749/certificate/print/ (In Persian)

Reddy, K. P., Chandu, V., Srilakshmi, S., Thagaram, E., Sahyaja, C., & Osei, B. (2023). Consumers perception on green marketing towards eco-friendly fast moving consumer goods. International Journal of Engineering Business Management, 15, 18479790231170962. https://doi.org/10.1177/18479790231170962

Rifat, A., Nisha, N., Iqbal, M., & Suviitawat, A. (2016). The role of commercial banks in green banking adoption: A Bangladesh perspective. International Journal of Green Economics, 10(3-4), 226-251. https://doi.org/10.1504/IJGE.2016.081906

Rouhani Rad, S. (2023). Investigating the impact of financial technologies (fintech) adoption on sustainable performance with the mediating role of green finance and green innovation (case study: commercial banks of Tehran). Green Development Management Studies, 2(1), 112-127. doi: 10.22077/jgmd.2023.6505.1036(In Persian)

Ruiz, B., & García, J. A. (2019). Modelling customer-based bank reputation: the moderating role of uncertainty avoidance. International Journal of Bank Marketing, 37(1), 340-361. https://doi.org/10.1108/IJBM-12-2017-0273

Ruiz, B., García, J. A., & Revilla, A. J. (2016). Antecedents and consequences of bank reputation: a comparison of the United Kingdom and Spain. International Marketing Review, 33(6), 781-805. https://doi.org/10.1108/IMR-06-2015-0147

Sabbaghi, S., Rousta, A., & Asayesh, F. (2024). A social branding model for sustainable development (Case study: Damdaran Dairy Company). Journal of Green Development Management Studies, 6(2), 153-170. doi: 10.22077/jgdms.2024.7433.1107 (In Persian)

Sabziani, F., Gholami Chenarestan Olya, A., Abdolkhalegh, T., & Tamimi, M. (2024). Presenting a sustainable development model for Bank Saderat Iran based on professional ethics. Journal of Green Development Management Studies, 5(1), 199-222. doi: 10.22077/jgdms.2024.7118.1091 (In Persian)

Saha, M., & Darnton, G. (2005). Green companies or green con-panies: are companies really green, or are they pretending to be?. Business & Society Review (00453609), 110(2). https://d1wqtxts1xzle7.cloudfront.net/30867605/Saha_Darnton_2005-libre.pdf ?

Saif, S., Zameer, H., Wang, Y., & Ali, Q. (2024). The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors: mediation of environmental concern and customer trust. Marketing Intelligence & Planning, 42(1), 149-167. https://doi.org/10.1108/MIP-04-2023-0181

Salehzadeh, R., Sayedan, M., Mirmehdi, S. M., & Heidari Aqagoli, P. (2023). Elucidating green branding among Muslim consumers: the nexus of green brand love, image, trust and attitude. Journal of Islamic Marketing, 14(1), 250-272. https://doi.org/10.1108/JIMA-08-2019-0169

Sánchez, J. L. F., & Sotorrío, L. L. (2007). The creation of value through corporate reputation. Journal of business Ethics, 76, 335-346. https://doi.org/10.1007/s10551-006-9285-0

Santos, C., Coelho, A., & Marques, A. (2024). The greenwashing effects on corporate reputation and brand hate, through environmental performance and green perceived risk. Asia-Pacific Journal of Business Administration, 16(3), 655-676. https://doi.org/10.1108/APJBA-05-2022-0216

Schubert, F., Kandampully, J., Solnet, D., & Kralj, A. (2010). Exploring consumer perceptions of green restaurants in the US. Tourism and Hospitality Research, 10(4), 286-300. https://doi.org/10.1057/thr.2010.17

Suttikun, C., Mahasuweerachai, P., & Bicksler, W. H. (2024). Environmental messaging, corporate values, online engagement and purchase behavior: a study of green communications among eco-friendly coffee retailers. Journal of Hospitality and Tourism Insights. https://doi.org/10.1108/JHTI-06-2024-0556

Tan, Z., Sadiq, B., Bashir, T., Mahmood, H., & Rasool, Y. (2022). Investigating the impact of green marketing components on purchase intention: The mediating role of brand image and brand trust. Sustainability, 14(10), 5939. https://doi.org/10.3390/su14105939

Thao, N. T. P., Van Anh, N., & An, P. T. T. (2019). Impact of corporate social responsibility on reputation, trust, loyalty of the customers in the banking sector–Evidence in Dalat city. Science & Technology Development Journal: Economics-Law & Management, 3(3), 220-235. http://stdjelm.scienceandtechnology.com.vn/index.php/stdjelm/article/view/562

Thompson, S. (2025). Green and sustainable finance: Principles and practice in banking, investment and insurance (Vol. 9). Kogan Page Publishers. https://books.google.com/books?

Trotta, A., Iannuzzi, A. P., & Pacelli, V. (2016). Reputation, reputational risk and reputational crisis in the banking industry: State of the art and concepts for improvements. Managing Reputation in The Banking Industry: Theory and Practice, 3-32. https://doi.org/10.1007/978-3-319-28256-5_1

Wang, D., & Walker, T. (2023). How to regain green consumer trust after greenwashing: Experimental evidence from China. Sustainability, 15(19), 14436. https://doi.org/10.3390/su151914436

Watson, A., Perrigot, R., & Dada, O. (2024). The effects of green brand image on brand loyalty: The case of mainstream fast food brands. Business Strategy and the Environment, 33(2), 806-819. https://doi.org/10.1002/bse.3523

Yusof, J. M., Musa, R., & Rahman, S. A. (2012). The effects of green image of retailers on shopping value and store loyalty. Procedia-social and behavioral sciences, 50, 710-721. https://doi.org/10.1016/j.sbspro.2012.08.074

Yuwanti, D., Imaningsih, E. S., Wibowo, W., & Yuwono, I. (2023). Green Product Quality, Green Brand Image, E-Wom Terhadap Green Customer Loyalty Trust Strategi Marketing. Jurnal Impresi Indonesia, 2(9), 871-883. https://doi.org/10.58344/jii.v2i9.3545