ارائه مدل برندسازی حسی در بازارهای صنعتی با تأکید بر ملاحظات پایداری

Ahn, J., & Back, K. J. (2018). Antecedents and consequences of customer brand engagement in integrated resorts. International Journal of Hospitality Management, 75, 144-152. https://doi.org/10.1016/j.ijhm.2018.05.020

Arefi, A., Masoumi, F. & Azadeh Del, A. (2023). Providing a Model for Internal Branding Based on the Meta-synthesis Approach. Journal of Business Management. 15 (2), 273-304. Dio: 10.22059/jibm.2022.342143.4358. (In Persian)

Azizinia, M., Ebrahimzadeh, R., & Sadeghi, M. (2021). The Conceptual Model of Personalized Advertising: A Meta-Synthesis Approach, New Marketing Research Journal. 11, (3) - Serial Number 42, (2021), P,196-175. Dio: 10.22108/nmrj.2021.128247.2418 (In Persian)

Bui, D. L., & Nguyen, H. H. (2022). Sensory marketing on customers' satisfaction: a tale from the second largest coffee exporter. International Journal of Economics and Business Research, 23(1), 35-55. DOI:10.1504/ijebr.2022.119336

Chang, K. C., & Cheng, Y.S., (2023). How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants. International Journal of Hospitality Management. Volume 115, October 2023, 103604. https://doi.org/10.1016/j.ijhm.2023.103604

Chua, B. L., Kim, H. C., Lee, S., & Han, H. (2018). The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users’ behavior. Journal of Travel & Tourism Marketing, 36(1), 29-42. https://doi.org/10.1080/10548408.2018.1488650

Delafrooz, N, Fouladi, M, Zia, D, Nejati, H & Ghobadi, S. (2018), Sensory Marketing, New Research Approaches in Management and Accounting, No. 116-124. https://majournal.ir/index.php/ma/article/view/60. (In Persian)

Ebrahimi, M., & Nasiri, M. (2024). Investigating factors and barriers affecting the development of green behavior among employees in sports organizations in Iran (a meta-analytic study). Journal of Green Development Management Studies, 3 (1), 5. Spring & Summer April 2024. P. 60-78.   Dio: 10.22077/jgdms.2024.7149.1066. (In Persian)

Eghbali, B., Heydariyeh, S. A., Faezi Razy, F., & Vakil Alroaia, Y. (2022). Presenting a Model of the Temporal Effects on Consumer Behavior Based on a Meta Synthesis Approach. New Marketing Research Journal, 11, (4) – 43 (2022) P 63-84. Dio: 10.22108/nmrj.2021.129226.2483  (In Persian)

Farahani, T., Mousavi, S. (2024), The Effect of E-Business on Stable Financial Performance and Sustainable Development with Regard to the Mediating Role of Organizational Innovation. Journal of Green Development Management Studies, 3 (1), 5. Spring & Summer April 2024.  Dio: 10.22077/JGMD.2023.6388.1031. (In Persian)

Gaski, J.F. (2020), "A history of brand misdefinition – with corresponding implications for mismeasurement and incoherent brand theory", Journal of Product & Brand Management, Vol. 29 No. 4, pp. 517-530. https://doi.org/10.1108/JPBM-11-2018-2124

Guenther, Miriam, Guenther, Peter. (2019). The value of branding for B2B service firms—The shareholders' perspective, Industrial Marketing Management, Volume 78, April 2019, Pages 88-101. https://doi.org/10.1016/j.indmarman.2017.11.013

Hallgren, C., & Mamusha, P. (2021). How can B2B companies improve their customer experience-: By using sensory marketing in a digital Context.

Hasni, M. J. S., Salo, J., Naeem, H., & Abbasi, K. S. (2018). Impact of internal branding on customer-based brand equity with mediating effect of organizational loyalty: An empirical evidence from retail sector. International Journal of Retail & Distribution Management. Vol. 46 No. 11/12, pp. 1056-1076. https://doi.org/10.1108/IJRDM-07-2017-0148

Hepola, J., Karjaluoto, H., & Hintikka, A. (2017). The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement. Journal of Product & Brand Management, Vol. 26 No. 3, pp. 282-293. https://doi.org/10.1108/JPBM-10-2016-1348

Herget, A. K., & Bötzl, F. (2021). Sounds Like Respect. The Impact of Background Music on the Acceptance of Gay Men in Audio-Visual Advertising. Frontiers in Psychology, 12. DOI: 10.3389/fpsyg.2021.645533

Hoseyni, M. (2023). Explaining the greening of industrial marketing mix from the perspective of behavioral theories (case study of Tehran Oil Company). Green Development Management Studies, 2(2), 169-185. doi: 10.22077/jgdms.2024.7117.1061 (In Persian)

Hussain, Sh. (2019), Sensory Marketing Strategies and Consumer Behavior: Sensible Selling Using All Five Senses. The IUP Journal of Business Strategy, Vol. XVI, No. 3, September, 2019, pp. 34-44, Available at SSRN: https://ssrn.com/abstract=37927922.

Iglesias, O., Markovic, S., & Rialp, J. (2019). How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy. Journal of Business Research, 96, 343-354. https://doi.org/10.1016/j.jbusres.2018.05.043

Imamović, I., Azevedo, A. J. A., & de Sousa, B. M. B. (2022). The Urban Sensescapes and Sensory Destination Branding. In New Governance and Management in Touristic Destinations (pp. 276-293). IGI Global. DOI: 10.4018/978-1-6684-3889-3.ch017

Janonis, V., Dovalienė, A., & Virvilaitė, R. (2007). Relationship of brand identity and image. Engineering economics, 51(1). DOI:10.5755/J01.EE.51.1.11465

Khandelwal, M., Sharma, A., Indoria, V., & Jain, V. (2020). Sensory marketing: an innovative marketing strategy to sustain in emerging markets. International Journal of Public Sector Performance Management, 6(2), 236-245. DOI:10.1504/IJPSPM.2019.10020583

Khodai, Nireh; Gademi, Somayeh; and Etemadifard, Mehri. (2014). The Effect of Brand Experiences on Creating Brand Loyalty through Brand Satisfaction and Trust (Case Study: Customers of Parsian Liability Insurance Company). International Conference on Accounting and Management (In Persian)

Lusianti, D., Widodo, W., & Mulyana, M. (2024). Mas' uliyah Society Brand Resonance: Enhancing Sustainable Marketing Performance of the National Health Insurance Program. Qubahan Academic Journal, 4(3), 619-637. DOI:10.48161/qaj.v4n3a976

Machala, A. (2014). Use of multi-sensory marketing techniques and its influence on brand experience in retail and HORECA sector (Doctoral dissertation). http://hdl.handle.net/10362/14915

Minooie, M., Gharebeygloo, H., Alavimatin, Y. & Fakhimiazar, S. (2020). Provide a sensory marketing model in the food industry. Political Sociology. 3(1), 9, 489-508. Dio: 10.30510/psi.2021.315144.2634 (In Persian)

Mohammadi, S.J., Ebrahimi, A., Tayaran, SH, & Tootian Esfehani, S., (2023). Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis, Journal of Business Management. 15(4), 669-688. Dio: 10.22059/jibm.2023.349282.4464. (In Persian)

Nukhu, R., & Singh, S. (2024). Is satisfaction a moderator? The effect of sensory experience on perceived environmental sustainability and WOM: a study on the world's first organic state–Sikkim, India. Journal of Hospitality and Tourism Insights, 7(1), 479-499. https://doi.org/10.1108/JHTI-09-2022-0461

Omidi, F, & Mozdbafzadeh, A. (2017), Investigating the Relationship between Sensory Marketing and Repurchase Intention of Customers of Mazmez Company Products, Fifth International Conference on Management, Economics and Development. (In Persian)

Pandey, S. K., & Mookerjee, A. (2018). Assessing the role of emotions in B2B decision making: an exploratory study. Journal of Indian Business Research. Vol. 10 No. 2, pp. 170-192. https://doi.org/10.1108/JIBR-10-2017-0171

Pareek, R., Kumari, L., Mongia, A., & Sharma, M. (2025). Sensory Marketing and Its Influence on Consumer Buying Behavior: A Comprehensive Analysis. In Impact of Sensory Marketing on Buying Behavior (pp. 201-218). IGI Global. DOI: 10.4018/979-8-3693-9351-2.ch008.

Perumal, S., Ali, J., & Shaarih, H. (2021). Exploring nexus among sensory marketing and repurchase intention: Application of SOR Model. Management Science Letters, 11(5), 1527-1536. DOI:10.5267/j.msl.2020.12.020

Ray, S., & Nayak, L. (2023). Marketing sustainable fashion: trends and future directions. Sustainability, 15(7), 6202. https://doi.org/10.3390/su15076202

Rodrigues, C., & Schmidt, H. J. (2021). How the Creative Class Co-creates a City’s Brand Identity: A Qualitative Study. Journal of Creating Value, 7(1), 19-43.  https://doi.org/10.1177/23949643211010594

Sheikh, A. A., Hassan, B., & Tariq, B. (2025). Factors Impacting the Use of E-Marketing for Sustainable Business Performance. In Innovation and Sustainability Through Circular Economy in Businesses (pp. 209-236). IGI Global Scientific Publishing. DOI: 10.4018/979-8-3693-4123-0.ch008

Shirmohammadi, Yazdan; Hashemi Baghi, Zeinab; and Daraei, Ghazaleh. (2017). The Effect of Media Advertising and Brand Experience on Brand Association in Durable Goods Compared to Consumer Goods, Third International Conference on Management Criticism and Analysis in the Third Millennium, Mashhad, Apadana Scientific and Cultural Institute in Cooperation with Academic Scientific Centers. (In Persian)

Shojaei, M., & Rashidi, H. (2024). Model design sensory branding model with an emphasis on fintech in order to improve Sepah Bank's checking account. Financial and Banking Strategic Studies.1 (4), 244-257. https://doi.org/10.22105/fbs.2024.196504. (In Persian)

Si Shi, Yu Cao, Yang Chen, Wing S. Chow. (2019). How social media brand pages contribute to functional conflict: The central role of commitment, International Journal of Information Management, 45, 95-106. https://doi.org/10.1016/j.ijinfomgt.2018.11.007

Soroushnia, H; Haghighat Monfared, J; Salari, A (2024), Green Management and Sustainable Performance of Industrial Small and Medium Enterprises: The Mediating Role of Green Innovation, Interdisciplinary Quarterly Journal of Green Development Management Studies, Volume 3, Issue 1, Serial 5, Spring and Summer 2024, Dio: 10.22077/JGDMS.2024.6954.1046. (In Persian)

Suna, B., & Alvarez, M. D. (2021). The role of gastronomy in shaping the destination’s brand identity: an empirical analysis based on stakeholders’ opinions. Journal of Hospitality Marketing & Management, 30(6), 738-758. https://doi.org/10.1080/19368623.2021.1877587

Tom Dieck, M. C., & Han, D. I. D. (2022). The role of immersive technology in Customer Experience Management. Journal of marketing theory and practice, 30(1), 108-119. DOI: 10.1080/10696679.2021.1891939

Tonin, P. E. H., Nickel, E. M., & dos Santos, F. A. V. (2025). The Impact of Sensory Branding and Technology on Consumer Behavior in Physical Retail Experience Design: A Multi-generational Experimental Study. International Journal of Design Management and Professional Practice, 19(1), 87-110. DOI:10.18848/2325-162x/cgp/v19i01/87-110

Valipouri, Z., Jalali, S.M., &Tabrizian, B., (2022). Design the pattern of sensory marketing and its antecedents in the Fast-Moving Consumer Goods for dairy industry. Strategic Management Studies. 13(51), 265-287. Dio: 10.22034/smsj.2022.125230 (In Persian)

White, K., Cakanlar, A., Sethi, S., & Trudel, R. (2025). The past, present, and future of sustainability marketing: How did we get here and where might we go?. Journal of Business Research, 187, 115056. https://doi.org/10.1016/j.jbusres.2024.115056

Wibowo, A., Chen, S. C., Wiangin, U., Ma, Y., & Ruangkanjanases, A. (2020). Customer behavior as an outcome of social media marketing: The role of social media marketing activity and customer experience. Sustainability, 13(1), 189. DOI:10.3390/su13010189

Wiese, M., Martínez-Climent, C., & Botella-Carrubi, D. (2020). A framework for Facebook advertising effectiveness: A behavioral perspective. Journal of Business Research, 109, 76-87. https://doi.org/10.1016/j.jbusres.2019.11.041

Zhu, J .Guo, C., Kulviwat, S., & Wang, Y. J. (2018). Competing in an emerging market: antecedents and consequences of market orientation and the role of environmental factors. Journal of Strategic Marketing, 27(3), 248-267.