ساخت و اعتباریابی ابزار سنجش آمیخته‌های بازاریابی سبز در گردشگری ورزشی

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Abdel Kerim Youssef Zidan, H. (2020). The reality of using ecolabelling as a tool for green marketing in tourism companies. Journal of Association of Arab Universities for Tourism and Hospitality, 18(2), 226–251. https://doi.org/10.21608/jaauth.2020.36588.1052

Abzari, M., Safari Shad, F., Abedi Sharbiyani, A. A., & Parvareshi Morad, A. (2013). Studying the effect of green marketing mix on market share increase. European Online Journal of Natural and Social Sciences: Proceedings, 2(3(s)), 641. https://www.researchgate.net/publication/287633773_Studying_the_effect_of_green_marketing_mix_on_market_share_increase

Alam, M. Z., Silawi, A., Haque, M. I., & Fatima, Z. (2024). Impact of green marketing on brand image and eco-friendly environment of travel & tourism sector. Migration Letters, 21(3), 755–770. https://migrationletters.com/index.php/ml/article/view/6770

Al-Majali, M., & Tarabieh, S. (2020). Effect of internal green marketing mix elements on customers’ satisfaction in Jordan: Mu’tah University students. Jordan Journal of Business Administration, 16(2). https://www.researchgate.net/publication/342902544_Effect_of_Internal_Green_Marketing_Mix_Elements_on_Customers'_Satisfaction_in_Jordan_Mu'tah_University_Students

Baghban Baghestan, E., Bagheri, H., & Nazemi, A. (2021). The effect of green marketing on purchase intention of customers to sports products with mediating role of brand image. Sports Marketing Studies, 2(4), 177–198. https://doi.org/10.34785/J021.2022.259 (In Persian)

Banar, N., Birami, L., & Goharrostami, H. (2018). The effect of green marketing mix on word-of-mouth advertising mediated by brand love and brand loyalty. New Approaches in Sports Management, 7(24), 25–37. https://sid.ir/paper/398585/fa (In Persian)

Basiri, P. (2014). Green marketing towards sustainable tourism emerging opportunity and challenges: The case of Mashhad (Doctoral dissertation, Eastern Mediterranean University). http://hdl.handle.net/11129/1400

Brakhas, H., HemmatiNezhad, M., & Izanloo, Z. (2020). Investigating the effect of green marketing on the behavioral intentions of consumers of sports brands with the mediating role of social responsibility and brand preference. Sports Marketing Studies, 1(2), 50–26. https://doi.org/10.34785/J021.2020.128 (In Persian)

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Chin, C. H., Chin, C. L., & Wong, W. P. M. (2018). The implementation of green marketing tools in rural tourism: The readiness of tourists? Journal of Hospitality Marketing & Management, 27(3), 261–280. https://doi.org/10.1080/19368623.2017.1359723

D’Souza, C., Taghian, M., Sullivan-Mort, G., & Gilmore, A. (2015). An evaluation of the role of green marketing and a firm’s internal practices for environmental sustainability. Journal of Strategic Marketing, 23(7), 600–615. https://doi.org/10.1080/0965254X.2014.1001866

Darvishi Harzevili, F., Ramezaninezhad, R., & Goharrostami, H. (2021). Influence of green marketing on sport brand image and intention to purchase athletes in Rasht. Sports Marketing Studies, 2(4), 120–146. https://doi.org/10.34785/J021.2022.766 (In Persian)

Daulatkhah Lain, D., Saatchian, V., & Keshtidar, M. (2018). Mixed analysis of green marketing in promoting the culture of using bicycles with a sports-recreational approach (case study: public bicycle system of Mashhad). New Approaches in Sports Management, 6(22), 81–92. https://sid.ir/paper/400459/fa (In Persian)

Davari, A., & Rezazadeh, A. (2014). Modeling structural equations with PLS software. Jihad Academic Publishing Organization. (In Persian)

Gelderman, C. J., Schijns, J., Lambrechts, W., & Vijgen, S. (2021). Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business-to-business context. Business Strategy and the Environment, 30(4), 2061–2076. https://doi.org/10.1002/bse.2732

Gheorghe, G., Tudorache, P., & Roşca, I. M. (2023). The contribution of green marketing in the development of a sustainable destination through advanced clustering methods. Sustainability, 15(18), 13691. https://doi.org/10.3390/su151813691

GhulamRabbany, M., Afrin, S., Rahman, A., Islam, F., & Hoque, F. (2013). Environmental effects of tourism. American Journal of Environment, Energy and Power Research, 1(7), 117–130. https://www.researchgate.net/publication/348234496_ENVIRONMENTAL_EFFECTS_OF_TOURISM

Habibi Saravi, K., Sanai, M., & Zamani, L. (2015). The effect of green marketing on the purchase intention of sports customers in Sari city. National Conference of the Scientific Association of Sports Management. https://sid.ir/paper/877184/fa (In Persian)

Haji Heydari, M., Sajjadi, N., Hamidi, M., & Rajabi, H. (2022). Designing a relationship model of green marketing and customer behavior of winter sports. Journal of Sports Management, 3(14), 5–19. https://doi.org/10.22059/jsm.2022.221936.1739 (In Persian)

Hamzepour, N., Nazarian Madavani, A., & Shahbazi, M. (2021). Structural equation modeling of green marketing and customer purchase intention of sports products with the mediation of social responsibility of sports sellers. Sociological and Managerial Analyses in Sports, 9(6), 91–107. http://jsmas.modares.ac.ir/article-9-58518 (In Persian)

Hemti Afif, M., Mahmoudi, A., & Pirjamadi, D. J. A. (2022). The role of mixed green marketing and mental image in students' intention to return to the sports olympiads. Educational and School Studies, 12(2), 509–523. https://doi.org/10.48310/pma.2023.3094 (In Persian)

Hossain, M. I., & Rahman, M. S. (2018). Measuring the impact of green marketing mix on green purchasing behavior: A study on Bangladeshi consumers. The Comilla University Journal of Business Studies, 5(1), 5–19. https://www.researchgate.net/publication/338123968_Measuring_the_Impact_of_Green_Marketing_Mix_on_Green_Purchasing_Behavior_A_Study_on_Bangladeshi_Consumers

Kılıç, İ., & Gürlek, M. (2023). Green influencer marketing: Conceptualization, scale development, and validation: An application to tourism products. Journal of Sustainable Tourism, 1–26. https://doi.org/10.1080/09669582.2023.2273755

Korean, H., & Melanoruzi, K. (2016). The relationship between green marketing and customer satisfaction in women's fitness clubs in Tehran province. National Conference of Sports Science and Health Achievements. https://sid.ir/paper/895964/fa (In Persian)

Mahmoud, M. A., Seidu, A. S., Tweneboah-Koduah, E. Y., & Ahmed, A. S. (2024). Green marketing mix and repurchase intention: The role of green knowledge. African Journal of Economic and Management Studies. https://doi.org/10.1108/AJEMS-04-2023-0137

Mahmoud, T. O. (2018). Impact of green marketing mix on purchase intention. International Journal of Advanced and Applied Sciences, 5(2), 127–135. https://doi.org/10.21833/ijaas.2018.02.020

Mehraj, D., & Qureshi, I. H. (2020). Determinants of green marketing mix in developing economies: Conceptualisation and scale validation approach. Business Strategy & Development, 3(4), 522–530. https://doi.org/10.1002/bsd2.114

Meler, M., & Ham, M. (2012). Green marketing for green tourism. In Faculty of tourism and hospitality management in Opatija. Biennial International Congress. Tourism & Hospitality Industry (p. 130). University of Rijeka. https://doi.org/10.13140/2.1.3701.5047

Mohammad, A. A. S., Aldaihani, F. M. F., Alrikabi, S. M., Alshurideh, M. T., Abazeed, R. A. M., Al-Husban, D. A. A. O.,... & Al Kurdi, B. H. (2023). Customer awareness towards green marketing mix in 5-star hotels in Jordan. In The effect of information technology on business and marketing intelligence systems (pp. 2157–2176). Springer. https://doi.org/10.1007/978-3-031-12382-5_118

Nekmahmud, M., & Fekete-Farkas, M. (2021). Green marketing, investment and sustainable development for green tourism. In Tourism in Bangladesh: Investment and development perspectives (pp. 339–361). Springer. https://doi.org/10.1007/978-981-16-1858-1_21

Novela, S., & Hansopaheluwakan, S. (2018). Analysis of green marketing mix effect on customer satisfaction using 7p approach. Pertanika Journal of Social Sciences & Humanities. https://www.researchgate.net/publication/358816880_Analysis_of_Green_Marketing_Mix_Effect_on_Customer_Satisfaction_using_7p_Approach

Osiako, P. O., Wikurendra, E. A., & Abdeljawad, N. S. (2022). Concept of green marketing in environment conservation: A literature review. https://doi.org/10.33086/etm.v2i2.3335

Pudina Hajipour, H., Poursafar Tabalvandani, E., & Bagheri, Y. (2016). The mixed effect of green marketing on the decision to purchase sports products (case study: customers of stores selling sports products in Tehran). Journal of Sports Management, 9(3), 565–578. https://doi.org/10.22059/jsm.2017.64751 (In Persian)

Rahayu, S., Aliyah, H., & Sudarwati, S. (2022). Green marketing and environmental knowledge for green tourism. International Journal of Economics, Business and Accounting Research (IJEBAR), 6(1), 46–55. https://doi.org/10.29040/ijebar.v6i1.4354

Rahimizadeh, M., Karimi, Z., & Magari, A. (2021). Investigating the effect of marketing mix elements (7P) on the level of satisfaction and attraction of Gorgan basketball team fans. Physiology and Management Research in Sports, 2(14), 137–150. (In Persian)

Rahmani, A., & Be Nijaz, S. A. (2015). The effect of brand equity, social marketing and green marketing on the behavior of customers of sports products. National Conference of Developments in Sports Science in the Field of Health, Prevention and Championship. https://sid.ir/paper/863069/fa (In Persian)

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Rajadurai, J., Zahari, A. R., Esa, E., Bathmanathan, V., & Ishak, N. A. M. (2021). Investigating green marketing orientation practices among green small and medium enterprises. The Journal of Asian Finance, Economics and Business, 8(1), 407–417. https://doi.org/10.13106/jafeb.2021.vol8.no1.407

Saviz, M., Hejazi, E., Salehi, K., & Afrooz, G. (2021). Construction and validation of Iranian adolescents’ morality scale. Quarterly of Educational Measurement, 11(43), 1–43. https://doi.org/10.22054/jem.2022.47440.1969 (In Persian)

Siyambalapitiya, J., Zhang, X., & Liu, X. (2018). Green human resource management: A proposed model in the context of Sri Lanka’s tourism industry. Journal of Cleaner Production, 201, 542–555. https://doi.org/10.1016/j.jclepro.2018.07.305

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Tahamtan, H., Kohandel, M., Noorbakhsh, M., & Bahari, M. (2023). The effect of green marketing mix on the behavioral dimensions of green brand equity of sports products. Sports Marketing Studies, 4(3), 37–52. https://doi.org/10.22034/SMS.2023.62832 (In Persian)

Utami, A. N., Iqbal, A., Rahab, R., & Mahudz, A. A. (2022). Green marketing design strategy for Limpakuwus Pine Forest natural tourism, Banyumas City, Indonesia. Journal of Economics and Sustainability (JES), 4(1), 18–32. https://repo.uum.edu.my/id/eprint/30069

Vilkaite-Vaitone, N., Skackauskiene, I., & Díaz-Meneses, G. (2022). Measuring green marketing: Scale development and validation. Energies, 15(3), 718. https://doi.org/10.3390/en15030718

Yazdani, F., Farqani Ozroudi, M. B., & Yaqoubi, A. (2021). The relationship between green marketing and perception of manufacturers' ethical standards with customer loyalty of sports products. Sports Marketing Studies, 2(4), 65–97. https://doi.org/10.34785/J021.2022.296 (In Persian)

Yuningsih, E., Gunawan, R., & Silaningsih, E. (2021). Increasing competitiveness of micro, small and medium enterprises through the application of green marketing mix to support for tourism sector. In ICEBE 2020: Proceedings of the First International Conference of Economics, Business & Entrepreneurship (p. 271). European Alliance for Innovation. https://doi.org/10.4108/eai.1-10-2020.2305000