تاثیر بازاریابی دوستدار محیط زیست بر عملکرد استارت‌آپ‌های حوزه انرژی

Agmeka, F., Wathoni, R. N., & Santoso, A. S. (2019). The influence of discount framing towards brand reputation and brand image on purchase intention and actual behaviour in e-commerce. Procedia Computer Science, 161, 851-858. https://doi.org/10.1016/j.procs.2019.11.192

Al Mubarak, Z., Hamed, A. B., & Al Mubarak, M. (2019). Impact of corporate social responsibility on bank’s corporate image. Social Responsibility Journal. 6(2), 103-118. https://doi.org/10.1108/SRJ-01-2018-0015

Alzghoul, A., Aboalganam, KH., & Al-Kasasbeh, O., (2024). Nexus among green marketing practice, leadership commitment, environmental consciousness, and environmental performance in Jordanian pharmaceutical sector. Cogent Business & Management, Volume 11, 2024 - Issue 1. https://doi.org/10.1080/23311975.2023.2292308

Bagherian Kasgari, B; & Seyedah Fatemeh, Q (2023), investigating the effect of perceived competence of top management on the environmental sustainability of startups in Mazandaran province with the mediating role of relationship-based business networks, the first scientific research conference on management, economics and accounting, https://civilica.com/doc/ 1044172/. (In Persian)

Borah, P. S., Pomegbe, W. W. K., & Dogbe, C. S. K. (2022). Mediating role of green marketing orientation in stakeholder risk and new product success relationship among European multinational enterprises in Ghana. Society and Business Review. 4(1), 123-142. https://doi.org/10.1108/SBR-02-2021-0035

Crête, R. (2016). The Volkswagen scandal from the viewpoint of corporate governance. European Journal of Risk Regulation, 7(1), 25-31. https://www.jstor.org/stable/24769992 Cite

D'Attoma, I., & Ieva, M. (2022). The role of marketing strategies in achieving the environmental benefits of innovation. Journal of Cleaner Production, 342, 130957. https://doi.org/10.1016/j.jclepro.2022.130957

Farmahini farahani, S., Khamseh, A., & Bayat Tork, A. (2024). Analyzing the Dimensions and Effective Components in Determining the Value of Startups with the Approach Green Technology Valuation. Journal of Green Development Management Studies. 3, 1(5), Spring & Summer. April 2024, Pages 79-97. Dio: 10.22077/JGDMS.2024.7153.1067. (In Persian)

Fontecha, J. E., Nikolaev, A., Walteros, J. L., & Zhu, Z. (2022). Scientists wanted? A literature review on incentive programs that promote pro-environmental consumer behavior: Energy, waste, and water. Socio-Economic Planning Sciences, 101251. https://doi.org/10.1016/j.seps.2022.101251

García-Salirrosas, E. E., & Rondon-Eusebio, R. F. (2022). Green Marketing Practices Related to Key Variables of Consumer Purchasing Behavior. Sustainability, 14(14), 8499. DOI:10.3390/su14148499

Han, M., Lin, H., Wang, J., Wang, Y., & Jiang, W. (2019). Turning corporate environmental ethics into firm performance: The role of green marketing programs. Business Strategy and the Environment, 28(6), 929-938. https://doi.org/10.1002/bse.2290

Heinberg, M., Ozkaya, H. E., & Taube, M. (2018). Do corporate image and reputation drive brand equity in India and China? -Similarities and differences. Journal of Business Research, 86, 259-268. https://doi.org/10.1016/j.jbusres.2017.09.018

Hosseini, M., (2024). Explaining the greening of industrial marketing mix from the perspective of behavioral theories (case study of Tehran Oil Company). Journal of Green Development Management Studies. 2, 2(4), Autumn & Winter February 2024., Pages 169-185. Dio: 10.22077/JGDMS.2024.7117.1061. (In Persian)

Jafari Eskandari, M; & Farbad, I. (2023), Investigating the effect of business intelligence and innovation on the financial performance of start-ups: the approach of neural network models and structural equations, Journal of Financial and Banking Strategic Studies, Volume: 1, Number: 1. https://doi.org/10.22105/fbs. 2023.178950. (In Persian)

Kearney, C., & Lichtenstein, B. (2022). Generative Emergence: Exploring the Dynamics of Innovation and Change in High‐Potential Start‐Up Ventures. British Journal of Management. https://doi.org/10.1111/1467-8551.12604

Khosravi, A., Mohammadi, R., Turabi, M., Fathi, M. R & Nowrozi, H. (2021). The effect of green marketing strategies on company performance considering the moderating role of customer environmental knowledge. Man and Environment, 6(3), 112-124. https://sanad.iau.ir/journal/he/. (In Persian)

Li, M. W., Teng, H. Y., & Chen, C. Y. (2020). Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust. Journal of Hospitality and Tourism Management, 44, 184-192. https://doi.org/10.1016/j.jhtm.2020.06.015

Ling, K. S., & Md. Harizan, S. H. (2023, January). Green Marketing Mix Strategy and Fast-Moving Consumer Goods Purchase Behaviour During COVID-19 Pandemic: Experiences from Malaysia. In Research on Islamic Business Concepts: Proceedings of the 12th Global Islamic Marketing Conference, December 2021 (pp. 15-33). Cham: Springer International Publishing. https://doi.org/10.1007/978-3-031-18663-9_2

Mahmood, A., & Bashir, J. (2020). How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR. International Journal of Engineering Business Management, 12, 303-317. https://doi.org/10.1177/1847979020927547

Martin, K. D., Borah, A., & Palmatier, R. W. (2017). Data privacy: Effects on customer and firm performance. Journal of Marketing, 81(1), 36-58. https://doi.org/10.1509/jm.15.0497

Martínez, P. (2015), "Customer loyalty: exploring its antecedents from a green marketing perspective", International Journal of Contemporary Hospitality Management, Vol. 27 No. 5, pp. 896-917. https://doi.org/10.1108/IJCHM-03-2014-0115

Medrano, N., Cornejo-Cañamares, M., & Olarte-Pascual, C. (2019). The impact of marketing innovation on companies’ environmental orientation. Journal of Business & Industrial Marketing. Vol. 35 No. 1, pp. 1-12. https://doi.org/10.1108/JBIM-10-2018-0319

Mesgar, M., Lashgari, Z., & Khosravipour, N. (2021). The effect of firm growth and performance on Jones' adjusted quarterly earnings management. Development and Transformation Management Quarterly, 2020(47), 139-150. Digital Identifier (DOI): 10.30495/FAAR.2022.691694. (In Persian)

Mokhtari, H., Akbari, M., & Moradi, M. A. (2018). The effect of service innovation on the performance of travel agencies in Tehran: the mediating role of service quality and customer satisfaction. Journal of Urban Tourism, 6(2), 116-99. Digital identifier (DOI): 10.22059/JUT.2019.257590.476. (In Persian)

Nguyen, N. P., & Adomako, S. (2022). Stakeholder pressure for eco‐friendly practices, international orientation, and eco‐innovation: A study of small and medium‐sized enterprises in Vietnam. Corporate Social Responsibility and Environmental Management, 29(1), 79-88. DOI:10.1002/csr.2185

Nobari, N., & Dehkordi, A. M. (2023). Innovation intelligence in managing co-creation process between tech-enabled corporations and startups. Technological Forecasting and Social Change, 186, 122107. https://doi.org/10.1016/j.techfore.2022.122107

Otto, A. S., Szymanski, D. M., & Varadarajan, R. (2020). Customer satisfaction and firm performance: insights from over a quarter century of empirical research. Journal of the Academy of Marketing science, 48, 543-564. https://doi.org/10.1007/s11747-019-00657-7

Rezaei, F., Henry, H., Ghafouri, F., & Aghaei, T. (2022). The effect of green marketing drivers on the performance of sports venues with the mediation of social responsibility. Sport Marketing Studies, 9, 147-171. HTTPS://WWW.DOI.ORG/10.34785/J021.2022.006. (In Persian)

Rust, R. T., Rand, W., Huang, M. H., Stephen, A. T., Brooks, G., & Chabuk, T. (2021). Real-time brand reputation tracking using social media. Journal of Marketing, 85(4), 21-43. https://doi.org/10.1177/0022242921995173

Saeidi, S. P., Sofian, S., Saeidi, P., Saeidi, S. P., & Saaeidi, S. A. (2015). How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction. Journal of business research, 68(2), 341-350. DOI:10.1016/J.JBUSRES.2014.06.024

Safari, SH., Morshedi, H., & Shafi'i, A. (2021). Investigating the effect of market orientation on business performance through the mediating role of organizational learning and innovative capabilities in Iranian insurance companies. Specialized Scientific Quarterly of New Research Approaches in Management and Accounting, 5(16), 54-64. https://ensani.ir/fa/article/457505/. (In Persian)

Saha, R., Cerchione, R., Singh, R., & Dahiya, R. (2020). Effect of ethical leadership and corporate social responsibility on firm performance: A systematic review. Corporate Social Responsibility and Environmental Management, 27(2), 409-429. DOI:10.1002/CSR.1824

Shakouri, SH., Khamseh, A., Radfar, R. (2024). Providing a sustainable innovation development model in information technology startups Based on Grounded Theory Approach. Journal of Green Development Management Studies. 2, 2(4), Autumn & Winter. February 2024, Pages 25-40. Dio: 10.22077/JGDMS.2024.7127.1062. (In Persian)

Soroushnia, H., Haghighatmonfared, J., & Salari, A., (2024). Green Management and Sustainable Performance of Small and Medium Industrial Businesses: The Mediating Role of Green Innovation. Journal of Green Development Management Studies. 3, 1(5), Spring & Summer. April 2024, Pages 17-38. Dio: 10.22077/JGDMS.2024.6954.1046. (In Persian)

Su, C. W., Chen, Y., Hu, J., Chang, T., & Umar, M. (2023). Can the green bond market enter a new era under the fluctuation of oil price?. Economic Research-Ekonomska Istraživanja, 36(1), 536-561. https://doi.org/10.1080/1331677X.2022.2077794

Tayebeh Farahani, T., & Mousavi, S. (2024). The Effect of E-Business on Stable Financial Performance and Sustainable Development with Regard to the Mediating Role of Organizational Innovation. Journal of Green Development Management Studies. 3, 1(5), Spring & Summer. April 2024, Pages 269-277. Dio: 10.22077/JGMD.2023.6388.1031. (In Persian)

Vazifeh Doost, H. (2021). Identifying factors related to the performance of companies with an emphasis on green marketing programs. Green Management Quarterly, 1(1), 18-42. https://journals.iau.ir/article_689693_b4747b7fda281e1478bb64b14af4e0ac.pdf. (In Persian)

Vukmir, R. B. (2006). Customer satisfaction. International Journal of Health Care Quality Assurance, 19(1), 8-31. DOI: 10.1108/09526860610642573

Wang, Y., Li, Y., Jan, C., & Chang, K. (2013). Evaluating firm performance with balanced scorecard and data envelopment analysis. Wseas Trans Bus Econ, 10, 24-39. https://www.researchgate.net/publication/287774154

Werner, V., Flaig, A., Magnusson, T., & Ottosson, M. (2022). Using dynamic capabilities to shape markets for alternative technologies: A comparative case study of automotive incumbents. Environmental Innovation and Societal Transitions, 42, 12-26. https://doi.org/10.1016/j.eist.2021.10.031

Zameer, H., Wang, Y., & Yasmeen, H. (2020). Reinforcing green competitive advantage through green production, creativity and green brand image: implications for cleaner production in China. Journal of cleaner production, 247, 119119. https://doi.org/10.1016/j.jclepro.2019.119119