ارائه الگوی توسعه بازاریابی دیجیتال سبز در بخش تجارت –تجارت

Al-dmour, H., Hadad, H., & Al-dmour, R. (2023). The impact of the adoption of green marketing on corporate performance of non-profitable organizations: empirical study. Social Responsibility Journal, 19(1), 1-19. DOI:10.1108/srj-03-2021-0114

Alkhatib, S., Kecskés, P., & Keller, V. (2023). Green marketing in the digital age: A systematic literature review. Sustainability, 15(16), 12369. https://doi.org/10.3390/su151612369

Alzghoul, A., Aboalganam, K. M., & Al-Kasasbeh, O. (2024). Nexus among green marketing practice, leadership commitment, environmental consciousness, and environmental performance in Jordanian pharmaceutical sector. Cogent Business & Management, 11(1), 2292308. DOI:10.1080/23311975.2023.2292308

Bashokouh Ajirlo, M., & Mohammad Khani, R. (2023). Designing a B2B Digital Marketing Implementation Model with an Emphasis on Artificial Intelligence-based Customer Relationship Management, New Marketing Research Journal. Volume 13, Issue 3 - Serial Number 50
December 2023, Pages 133-158. 10.22108/NMRJ.2023.138898.2952. (In Persian)

Behera, R. K., Bala, P. K., Rana, N. P., & Kizgin, H. (2022). Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective. Journal of business research, 141, 685-701. https://doi.org/10.1016/j.jbusres.2021.11.070

Cartwright, S., Liu, H., & Raddats, C. (2021). Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review. Industrial Marketing Management, 97, 35-58. https://doi.org/10.1016/j.indmarman.2021.06.005

Chung, K. C. (2020). Green marketing orientation: Achieving sustainable development in green hotel management. Journal of Hospitality Marketing & Management, 29(6), 722-738. https://doi.org/10.1080/19368623.2020.1693471

Dunakhe, K., & Panse, C. (2022). Impact of digital marketing–a bibliometric review. International Journal of Innovation Science, 14(3/4), 506-518. https://doi.org/10.1108/IJIS-11-2020-0263

Fatima, R., & Mukhtar, Z. (2023). Marketing Sustainability: Investigating the Link Between Green Innovation and Performance in the Pharmaceutical Industry of Pakistan. Journal of Marketing Strategies, 5(1), 67-84.

Feliciano-Cestero, M. M., Ameen, N., Kotabe, M., Paul, J., & Signoret, M. (2023). Is digital transformation threatened? A systematic literature review of the factors influencing firms’ digital transformation and internationalization. Journal of Business Research, 157 (2), 113-126. DOI:10.1016/j.jbusres.2022.113546

Gharbi Dinani, H; & Moin al-Dini Chadgani, S. Y., (2022). Communication marketing sur les marchés B2B. Études interdisciplinaires en gestion et en ingénierie, 5(3), 1364-1376. https://elmnet.ir/doc/21264732-51213. (In Persian)

Hawaldar, I. T., Ullal, M. S., Sarea, A., Mathukutti, R. T., & Joseph, N. (2022). The study on digital marketing influences on sales for B2B start-ups in South Asia. Journal of Open Innovation: Technology, Market, and Complexity, 8(1), 23-53. DOI:10.3390/joitmc8010023

Hien, N. N., & Nhu, T. N. H. (2022). The effect of digital marketing transformation trends on consumers’ purchase intention in B2B businesses: The moderating role of brand awareness. Cogent Business & Management, 9(1), 2105285. https://doi.org/10.1080/23311975.2022.2105285

Ismail, I. J., Amani, D., & Changalima, I. A. (2023). Strategic green marketing orientation and environmental sustainability in sub-Saharan Africa: Does green absorptive capacity moderate? Evidence from Tanzania. Heliyon, 9(7). doi: 10.1016/j.heliyon. 2023.e18373

Jaas, A. (2022). E-Marketing and Its Strategies: Digital Opportunities and Challenges. Open Journal of Business and Management, 10(2), 822-845. DOI:10.4236/ojbm.2022.102046

Jones, A., Bhaumik, S., Morelli, G., Zhao, J., Hendry, M., Grummer-Strawn, L., & Chad, N. (2022). Digital marketing of breast-milk substitutes: a systematic scoping review. Current Nutrition Reports, 11(3), 416-430. doi: 10.1007/s13668-022-00414-3

Li, S., Shi, Y., Wang, L., & Xia, E. (2023). A Bibliometric Analysis of Brand Orientation Strategy in Digital Marketing: Determinants, Research Perspectives and Evolutions. Sustainability, 15(2), 1486. https://EconPapers.repec.org/RePEc:gam:jsusta:v:15:y:2023:i:2:p:1486-:d:1033690

Mesibi Omidabadi, B; Karimi, O., & Hashemnia, Sh (2022). Conception d'un modèle de marketing numérique en adéquation avec la gestion de la transformation, l'attitude et la vision organisationnelles, la formation en administration publique. 4 (14): 21-8. https://www.noormags.ir/view/fa/articlepage/1991922/ (In Persian)

Nasir, M., Asad, N., Hashmi, H. B. A., Fu, H., & Abbass, K. (2023). Analyzing the pro-environmental behavior of pharmaceutical employees through Green HRM practices: The mediating role of green commitment. Environmental Science and Pollution Research, 30(3), 7886-7903. DOI:10.1007/s11356-022-22672-y

Nasution, M. A., Tawil, M. R., Kushariyadi, K., Gumerung, J. W. L., & Lumentah, L. (2024). The Influence of Green Marketing Strategy on Purchasing Decisions with Emotional Desire as a Moderating Variable. International Journal of Economic Literature, 2(2), 386-394.

Noami, A; Yazdanfar, Sh.; & Azad, N. (2018), concevoir le contenu de la stratégie de marketing numérique dans le domaine des services, Business Management Quarterly, n 37, printemps 2018. 10.29252/JBMP.18.37.99 (In Persian)

Pandey, N., Nayal, P. and Rathore, A.S. (2020), "Digital marketing for B2B organizations: structured literature review and future research directions", Journal of Business & Industrial Marketing, Vol. 35 No. 7, pp. 1191-1204. https://doi.org/10.1108/JBIM-06-2019-0283

Qodriah, S. L. (2022). Digital marketing strategy: priority and barriers for small and medium industries. International Journal of Economics, Business and Accounting Research (IJEBAR), 6(3), 2019-2028. https://jurnal.stie-aas.ac.id/index.php/IJEBAR

Ray, A., Sachdeva, I., Rana, N. P., Nunkoo, R., & She, L. (2024). Is the information on green hotel websites aligned with the drivers affecting customers’ intention to visit green hotels? A mixed-methods approach. Journal of Hospitality Marketing & Management, 33(1), 1-32. 10.1080/19368623.2023.2235335

Rejali, S. M. J; Sanyaei, A; & Mohammad Shafiei, M. (2021). A mixed research in the field of seller-buyer relations in industrial markets (B2B) studied in the supply chain of Iran's oil industry. Business Management, 13(1), 273-303. 10.22059/JIBM.2020.293884.3722. (In Persian)

Ricardianto, P., Kholdun, A., Fachrey, K., Nofrisel, N., Agusinta, L., Setiawan, E.,... & Endri, E. (2022). Building green supply chain management in pharmaceutical companies in Indonesia. Uncertain Supply Chain Management, 10(2), 453-462. DOI:10.5267/j.uscm.2021.12.006

Rostamzad, K. (1400). Un aperçu du marketing numérique et de ses dimensions d’hier à aujourd’hui. Journal des nouvelles attitudes commerciales, 1, 62-81. https://www.jnabm.ir/article_247297.html. (In Persian)

Rüth, R., & Netzer, T. (2020). The key elements of cultural intelligence as a driver for digital leadership success. Leadership, Education, Personality: An Interdisciplinary Journal, 1-6. https://doi.org/10.1365/s42681-019-00005-x

Safavi, S; & Taherzadeh Mousavian, S. F., (2019), Enquête sur le marketing numérique et les stratégies de marketing numérique en Iran, Journal of New Researches in Entrepreneurship Management and Business Development, 4 (2), 1-15. https://civilica.com/doc/1272984/ (In Persian)

Saura, J. R., Ribeiro-Soriano, D., & Palacios-Marqués, D. (2021). Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research. Industrial Marketing Management, 98, 161-178. DOI:10.1016/J.INDMARMAN.2021.08.006

Setkute, J., & Dibb, S. (2022). “Old boys' club”: Barriers to digital marketing in small B2B firms. Industrial Marketing Management, 102, 266-279. DOI:10.1016/j.indmarman.2022.01.022

Shankar, V., Grewal, D., Sunder, S., Fossen, B., Peters, K., & Agarwal, A. (2022). Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches. International Journal of research in Marketing, 39(2), 541-565. https://doi.org/10.1016/j.ijresmar.2021.09.005

Shaukat, F., & Ming, J. (2022). Green marketing orientation impact on business performance: Case of pharmaceutical industry of Pakistan. Frontiers in psychology, 13, 940278. doi: 10.3389/fpsyg.2022.940278

Srivastava, G., & Gupta, D. (2022). Barriers to Digital Marketing in Rural India. In Recent Trends in Industrial and Production Engineering: Select Proceedings of ICCEMME 2021 (pp. 127-133). Springer Singapore. DOI:10.1007/978-981-16-3330-0_11

Tehamtan, H; Kohandel, M; Nourbakhsh, M; & Bahari, M. (2023). The effect of green marketing mix on the behavioral dimensions of green brand equity of sports products. Sports Marketing Studies, 4(3), 37-52. Dio: 10.22034/SMS.2023.62832. (In Persian)

Zamani, H; Noami, A; & Hamdi, K. (2022). Concevoir un modèle de marketing de contenu pour augmenter l'intention d'achat dans le marketing numérique. Gestion d'entreprise, 14(2), 354-376. 10.22059/JIBM.2021.332652.4222. (In Persian)

Varshney, D. (2020). Digital Transformation and Creation of an Agile Workforce: Exploring Company Initiatives and Employee Attitudes. In Contemporary Global Issues in Human Resource Management. Emerald Publishing Limited. Emerald Publishing Limited, Leeds, pp. 89-105. https://doi.org/10.1108/978-1-80043-392-220201009

Vial, G. (2019). Understanding digital transformation: A review and a research agenda. The journal of strategic information systems, 28(2), 118-144. https://doi.org/10.1016/j.jsis.2019.01.003

Voola, R., Bandyopadhyay, C., Voola, A., Ray, S., & Carlson, J. (2022). B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review. Industrial Marketing Management, 101, 12-32. https://doi.org/10.1016/j.indmarman.2021.11.013

Wright, L. T., Robin, R., Stone, M., & Aravopoulou, D. E. (2019). Adoption of big data technology for innovation in B2B marketing. Journal of Business-to-Business Marketing, 26(3-4), 281-293. DOI:10.1080/1051712X.2019.1611082